The aim of this transformational laboratory
Society is silently changing. So are your customers. Digitalization in the new normal is governing our customer’s lives. In this turbulent landscape everything has changed. Fortunately, science can help us transform our business and stay relevant.
Science, like neuroscience, psychology, digitalisation, semiotics, sociology and big data – provide managers with a sound base to devise products, services, brands and customer experiences in a way that they please the customer’s brain.
It can be called ‘brain-pleasing marketing’! It is what top managers should use in order to make their customers feel a positive sentiment towards their brand and what they sell.
Join us in this transformational course with Lluis Martinez-Ribes from ESADE Business School, top innovation expert to find how you can transform your business. Not “best practice”, but “next practice”.