Lluis Martinez-Ribes

“Each morning, when I switch my computer on, I am extremely pleased that my job can help improve the quality of people’s lives in certain moments, for example, when purchasing”.

This is how I live my role both as an academic and as a team activator at m+f=! transforming businesses.

I do it by using latest-generation marketing, which includes neuroscience, digitisation, semiotics, psychology, sociology, and predictive analytics. This allows me to shape brands and customer experiences that please the brain.

I hold a BBA and MBA from ESADE Business school. I have also completed my studies at the University of Stirling (UK) with an MBA in retailing, and I’ve studied active learning methods at Harvard BS (USA).

I began my career as a consultant in 1976, and after 10 years of experience I accepted an invitation to join the business faculty at ESADE where I am currently an Associate Professor lecturing on the subjects of marketing and retail innovation.

During my time at ESADE, I have launched and led the Commercialisation and Retailing Department, and been Director of the Marketing Management Department (2003-2005) and Co-Director of the EMMS (Executive Master in Marketing & Sales, 2007-2014).

I have been a visiting professor and lecturer at the following institutions:

  • SDA Bocconi (Italy)
  • University of St. Gallen (Switzerland)
  • University of Edinburgh (UK)
  • Emory Goizueta Business School (USA)
  • University of Vienna (Austria)
  • Skolkovo School of Management (Russia)
  • KIMEP Business School (Kazakhstan)
  • HEC (France)
  • SMU (Singapore)
  • Asebuss (Romania)

In all of them the participants’ satisfaction has been extremely high.

I participated in the Future Trends Forum, sponsored by Bankinter and I am a member of the Scientific Committee for the Channel and Retail Academy (CRA Bocconi).

In 2013, I was appointed as a Retail innovation Expert by the European Commission.

He has been speaker at various international conferences, such as:

  • International City Retail Experience (Hoogeveen, 2018)
  • Shopper Marketing in Russia: Trends and Case (Moscow, 2018)
  • HTSI Guest Management Trends (Barcelona, 2018)
  • In-Store Media (Madrid, 2017)
  • Savant e-commerce (London, 2017)
  • CES International Congress of Experiences and Services (Santiago, Chile, 2017)
  • Retail Revolution Creapolis (Barcelona, 2017)
  • Neuromarketing World Forum (London, 2017)
  • Dominican Rep. Retail association (Santo Domingo, 2017)
  • International Retail Congress (Lima, 2017)
  • Winning and Retaining Customers Conference (Moscow, 2016)
  • Shopper Brain (Amsterdam, 2016, 2015)
  • Italian neuromarketing days (Rome, 2016)
  • e-Tail Conference (London, 2015)
  • TED xEsade (Barcelona, 2015)
  • Neuromarketing World Forum (Bcn, 2015)
  • eRetail Europe Conference (Amsterdam, 2014)
  • 8th Global Brand Conference (Porto, 2013)
  • Business Service Excellence (Singapore, 2013)
  • India Retail Summit (Mumbai, 2012)
  • ESOMAR insights (Brussels, 2011)
  • ISES Global Conference on Service Excellence (Singapore, 2010)

All this has allowed me to work in 31 countries, always on selected projects to which I have fully committed.

I love team achievements and working together with other specialist — without forgetting big smiles.

I release articles, blog posts and book chapters frequently. My latest book cooperation was a chapter “Branding in retail” released in the book “The future of branding” (2015, SAGE edit). You can find some of my articles on my blog and my Linkedin profile.

I am fluent in Spanish, English, French and Catalan.
I can also work in Italian, and basic Portuguese.

Email: lluis@martinez-ribes.com

Blog:  www.martinez-ribes.com

Web: www.mfcatalysts.com

LinkedIn: linkedin.com/in/martinezribes

Twitter: @martinezribes